As artificial intelligence (AI) becomes more embedded in creative workflows, the printing industry is being forced to reexamine its role in the creation of art. While AI promises speed, scale, and efficiency, its advantages raise deeper questions about authorship, authenticity, and value.
This intersection of human creativity and machine intelligence is exactly where Sensaria‘s Jen Corbett, director of art, and Chris Young, executive vice president, find themselves. In their PRINTING United Expo session, they address how art and AI are reshaping our visual culture.
“We beg to ask the question … can AI make art that actually matters?” Corbett asks. “And that is the real question here, because historically, real art is a reflection of human emotion, connectivity, memory, and rebellion.”
So, how can a computer make meaning out of a form that is uniquely, and profoundly, human? Perhaps the key is to understand its place within the industry. “What gives art its value isn’t just what’s on the canvas,” Young says. “It’s a process, the story, the humanity behind it. Every product we create is for someone’s story, their journey, their home, their business, their brand, their identity, their meaning.”
AI doesn’t serve as the creator; it serves as the accelerator. “Technology is always going to evolve, but the humanity remains the medium here, and that’s our advantage,” Corbett says.
Read the full article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
