The branding for this year’s Promotional Products Association International (PPAI) Expo was “The Best Expo Ever,” which is a big claim, considering the Expo is always a great event. The Expo is the largest industry event of the year. It’s a busy, productive week that, for many, goes beyond being a trade show—it’s more like…
Read MoreAuthor: Jeff Solomon, MAS
Is Being Smarter Than Your Competitors Important?
Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…
Read MoreConcubines, Coffee and Change
“Sixty queens there may be, and eighty concubines, and virgins beyond number; but my dove, my perfect one, is unique…” (Song of Solomon 6:8-9). This Old Testament verse, interestingly written by one of my very distant relatives (Solomon), beautifully makes a point that modern day language can’t quite convey. Every business must have a unique…
Read MoreThe Industry “Disruptors”—How Do They Affect You?
Thanksgiving is a time to reflect of on all the things we are thankful for. I’m thankful for my family, my health, my business and the opportunity to have a positive impact on the community around me. Recently, I was blessed to be able to attend the ASI Power Summit, which is a gathering of…
Read MoreWhat Opportunities Are You Missing?
I am writing this piece on a business trip like I’ve never taken before. In the past, I’ve traveled a bit, presenting education sessions at trade shows and regional associations. I’ve attended amazing conferences, like the PPAI North American Leadership Conference. This year, I’m attending the ASI Power Summit. The relationships that are nurtured and…
Read MoreA Personal Reflection on Life and Loss
Life has its ups and downs. We can all rejoice about the good things we have experienced in life. As a kid, you may have done special things in sports or celebrated academic accomplishments.
Read MoreWhat Can We Learn from The Artist Formerly Known as Prince?
Since I recently wrote a commentary titled ‘Are You Too Old To Rock,’ I thought I would share another thought from the world of music.
Read MoreLet’s Drink to Success
Perhaps this title grabbed your attention? Business is done through building relationships that we build through personal connections. These connections happen when being involved in our community and in our industry. They are created by being engaged with others. Relationships can be built while drinking the beverage of your choice.
Read MoreAre You Too Old to Rock?
I love music. From the days of 4-track and 8-track tapes, music has played a key role throughout my life. For those of you who wonder what those are, I have added Wikipedia reference links.
Read MoreWhat Makes Our Industry Great?
I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great.
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