Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
Read MoreWhat is your special advantage? Your mojo? Your secret sauce? What gets customers ringing your phone, locked onto your website, calling you “the only game in town” for them?
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What would have to change for you to be completely fulfilled as a promotional professional, as a loving spouse, a nurturing parent, a true friend, a whole person?
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What exactly is your ideal client worth? What would you spend to get that new client? How much does your best client spend with you on an annual basis? And better yet, what is the profitability, long term, of that client? This article will be a mathematical analysis of your marketing.
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What business are you in? When products are a part of your offerings, there are two ways to go to market. You can source the request from your customer and be in the need-fulfillment business; or you can create solutions, generate ideas, develop visions and plans and create the need.
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One area that we can always improve on is the circus known as social media. I suggest you take a hard look at who you are on Facebook and LinkedIn and give your profiles some shock therapy.
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The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
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The first of the year is a great time to reconnect with all of your best clients. Right after the holidays is the perfect time to set yourself apart from the competition by providing your customers with a value-added extra. That little extra can be in the form of a Marketing Review.
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And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
Read MoreOn each and every Thanksgiving, my Father—a simple man, cowboy and alfalfa seed farmer originally from the Montana badlands—upheld his patriarchal honor to begin our feast with a humble short-and-sweet toast. From the time I remember him playing peek-a-boo with me, until the time he played peek-a-boo with his youngest grandchild (my daughter) until his passing 19 years ago, he would proclaim the same, simple wish for all: “May there be more of us next year.”
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