Channel: Blogs - Inactive

Random Ramblings

Staff Writer

This blog is being written LIVE from the PPAI Expo in Las Vegas!
There’s so much to blog about, like the “Miss America” actresses that hoover outside the exhibit entrances (complete with red, slinky evening gowns and bejeweled crowns) directing conventioneers to a prominent apparel supplier’s booth to redeem a free shirt or the (little, old) lady that guards usage of the computers in the Internet Cafe like an angry hawk. Ahhh, sorry readers, but I’ve opted to take the high road and will instead highlight a selection of products in the famed New Product Pavilion. Perhaps, this is a topic more befitting of

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What Is The Secret Ingredient for Marketing & Sales Integration?

Staff Writer

In almost 20 years of working in both marketing and sales roles, I’m consistently perplexed by the cross-departmental relationships between marketing and sales teams. Recently, I’ve been working with a number of companies to learn more about the key factors involved in integrating marketing and sales and producing increased sales revenue and ROI.
It has become clear to me that the secret lies in training both your marketing and sales teams to truly listen to your customers. This allows you to better understand your customer, their needs and the solutions and/or experiences they are looking for. Armed with this valuable information, you will be

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