Recently, I had an “Ah Hah Moment.” Don’t laugh when I tell that I’m just now realizing that at its core, we are an industry that’s based on products and price. …Really?? This revelation came after my wife and I went to a trade show recentl
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We’ve all done it. We’ve asked for support or reported a bug to development without enough details to help them and expect them to fix it. Here’s why that doesn’t work, and why it’s similar to a problem distributors face every day.
Read MoreEmpowering is the act of giving away your power to those around you so you can elevate the group as a whole. At the birth of marketing, empowering was the antithesis of a successful marketing campaign.
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You were trained to ask three questions in order to sell promotional products: “How many do you need,” “When do you need them” and “What’s your budget?” Granted, these are important questions when you are selling stuff. Selling solutions and moving yourself out of the commodity space requires better questions.
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Technology has created channels to easily push your message out. However, it seems more and more that we’re misusing electronic communication when phone or personal contact would be the better choice.
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It’s likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they’re willing to pay a premium. Everything is going smoothly… until you see the customer’s artwork.
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I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.
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Today I’m going to deviate from my usual sales and marketing blog to salute the everyday heroes among us.
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Blue skies, crashing surf and … coconut carvers? What a Mexican beach vacation can teach you about your approach to sales.
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If there is truth in wine, there is friendship in beer.
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