With electronic barriers such as voice mail and caller ID, there is a loss of respect in a great deal of relationships, both business and personal. To help you to be the best sales person you can be, I offer up the 10 Rules of Sales Etiquette.
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The most important branding lesson from the world’s grand master of marketing, Steve Jobs.
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Effective spending and other lessons learned from the ASI San Diego keynote.
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Roughly 13 years ago, my oldest daughter Kati was diagnosed with ADD. The psychologist, Dr. Rosenrosen, told us that it was hereditary. Upon hearing that, my wife looked at me and said, “Well, THAT explains a lot!”
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The end of the first quarter and the beginning of a new quarter is a great time to evaluate where your business is now and where you would like it to be in the next few months.
Read MoreYou get a call one morning from a marketing manager referred to you by one of your customers. She desperately needs 7,500 tote bags for an event the following week and wants to know if you can deliver.
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Last month the Dow Jones did something it hasn’t done in a very long time—it closed over the 13,000 mark.
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At what point does a company’s brand extend to its employees?
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One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
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Sales reps hate CRM systems, and in a former life, so did I. I saw no purpose to it; no value whatsoever.
Until this happened.
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