Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
Read MoreCategory: Postal
How Should You Mark Shipping on Orders?
Question: Should I put the real shipping or in-hands dates on the orders I send to suppliers? Answer: I always built in a cushion of a few days to prevent 11th hour heroics and to be prepared for client ignorance, like neglecting to tell me the event is at 8 a.m. or that they need…
Read More