The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
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On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
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In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
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There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible.
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A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing the important. As I was on the final push for the summit of Mt. Kilimanjaro this past July, I asked myself what would get me to the top.
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Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.
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That’s right. “You don’t have to be great to start, but you have to start to be great.” I love that quote from Zig Ziglar. But, most of us have already started in this business. Right? So what does this quote mean to you and me?
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It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public buildings and schools. Law enforcement and security teams urge people to pay attention, help out and report suspicious activity. If You See Something, Say Something—It’s a phrase that’s intended to alert and protect.
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As I write this, it is hot in Southern California, making it hard to believe that summer is almost over and fall soon will be upon us. This year we didn’t take a big vacation, but took a couple of short ones. Our end-of-the-summer getaway was a few days on Catalina Island. Catalina is an awesome gem, just an hour by boat out of Long Beach, Calif. We hiked, visited the interior where bison roam, saw bald eagles, did miniature bowling, at which I am horrible, and had a few good meals. Getting away is so important to our personal and professional development.
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Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing it.” You need to decide how you will nurture and cultivate the reality that you desire. You need to ask yourself “How?” three times.
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