Unfortunately, artwork is still a major headache for distributors and suppliers alike. We’ve come a long way and the problems are easier to fix with a skilled graphic artist than they were 15 years ago, yet there are still a few fundamental misunderstandings that cause problems for the promotional products industry.
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A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of sharing the stage with a gentleman whose name escapes me, however, his message during our offstage conversations still resonates with me today.
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just when you think you’re out of the woods on an issue, it pops up in a most unexpected place. As reported in a recent article in Naturally Savvy, research has found BPA in cash register receipts at many of your favorite supermarkets.
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In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event, in Long Beach, Calif. There were a couple of anonymous comments bemoaning that the article featured links to product videos from some interesting items we found at the show.
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You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.
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Time. It’s here and it’s gone. There are lots of clichés about time and there ain’t no time like the present. So let’s get going. And let’s get growing. Ask yourself “When” at least three times.
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Dear promotional product supplier: That video you made has a great soundtrack. The special effects? Nice touch. I even like the way you demo the product. It makes me want to sell the item. I want to feature your video on our website and social media channels, which reach thousands of people every week. Unfortunately …
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We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email. The handwritten card seems to be the new way to cut through the clutter that we created by trying to reach buyers on their terms. The irony is that the everyday interpersonal medium from our pre-1990s world is becoming a little more exciting simply due to its rarity.
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Proper labeling of promotional products is a big deal. While sourcing, the proper risk assessment of any product must include planned usage group as well as delivery destination.
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Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
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