Why understanding the opposing party’s motivations is better than simply working toward a common ground.
Read MoreIn Tight Negotiations, Aim for Empathy—Not Agreement
Category: Uncategorized
Set Goals, Review and Measure Often to Stay on Course
If I were to ask you, “Where do you want to be at the end of next year, in three years or five?” what would you say? Selling $1 million, maybe $2 million? Increasing your profits by 15 percent? Having 10 new clients? Spending more time with your family? Going on that long wanted European vacation? Well, whatever your goal, you must envision it, have a plan, work the plan, and measure the plan in order to stay on course if you ever want to see your goals to fruition.
Read MoreHow to Have a Conversation
You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
Read More3 Ideas for Mother’s Day Promotions
Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere. After all, they deserve it.
Read MoreToo Many Priorities
Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?
Read MorePromotional Products: If It Ain’t Broke, Leave It Be
I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).
Read MoreSpeak Now and Sell More!
How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?
Read MoreAdapting Your Style
Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these inventories may differ based on why we are taking it, most of the time they are to improve communication between people of different styles.
Read MoreThe Anatomy of Emotional Marketing
You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
Read MoreEven Retirees Are Doing It
Even older clients who grew up with the “one-size-fits-all” adult T-shirt as their world are choosing to buy FASHION TEES.
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