You can’t lose something you never had. Businesses spend $200 billion per year on what you are selling. You live within an hour drive of $250 million to $2 billion in business. That is a lot of money to be had, and there is no reason why you can’t have more of it. So what’s stopping you from going out and getting it?
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Referrals are one of the easiest and best ways to increase your promotional products sales, but you may not know what to say or how to begin. If you want more referrals you need to be doing MORE than just having a signature line that says: “We appreciate your referrals.”
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Why understanding the opposing party’s motivations is better than simply working toward a common ground.
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If I were to ask you, “Where do you want to be at the end of next year, in three years or five?” what would you say? Selling $1 million, maybe $2 million? Increasing your profits by 15 percent? Having 10 new clients? Spending more time with your family? Going on that long wanted European vacation? Well, whatever your goal, you must envision it, have a plan, work the plan, and measure the plan in order to stay on course if you ever want to see your goals to fruition.
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You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
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Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere. After all, they deserve it.
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Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?
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I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).
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How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?
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Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these inventories may differ based on why we are taking it, most of the time they are to improve communication between people of different styles.
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