College students need wristbands to get into bars. Sometimes they need lawyers when they get out of them.
Read MoreHow to Use Promotional Products to Hit the Front Page of Reddit
Category: Uncategorized
Meeting Clients Where They Are
Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client’s problems—some of which they might not even know they have.
Read MoreTwo Ways To Find Your ‘Why’
Do you know your “why?” Why are you doing what you are doing? Please don’t tell me to make money. Money is a result of what you are doing. It is not the why. Your “why” is your purpose. When you find your purpose and live it, you discover meaning and you get to do what you love. When you do what you love, you never have to work a day in your life.
Read More4 Unusual Thanksgiving Products
Celebrate turkey-day with products that stray from the normal thank-you cards and seasonal gifts.
Read More3 Reasons You Want to Upgrade to Windows 8.1 This Week
Microsoft Windows 8.1 update will be released this week. For those of you on Windows 8, you’ll want to download the free update. Here is why …
Read MoreWhat’s Your Most Powerful Sales Tool?
Did you know one of the most powerful tools for increasing your sales is always with you and it’s free? What is it? It’s your mindset. As a promotional products sales professional, it’s important to keep a positive mindset no matter what’s happening around you.
Read MoreTeamwork: The thrill of victory and the agony of defeat
We’re in the throes of football, post-season baseball, volleyball—whether we’re watching a game live or remotely, we experience joy or frustration while watching our favorite team. When our team isn’t doing well, the frustration can cause us to throw things at the TV, leave the stadium or say things that we wouldn’t say in a house of worship.
Read MoreThink Outside The Pillbox!
We all know a pill box is used to organize medicine and vitamins, but what if the business you are promoting has no relation to the health or medical field? Think “outside the box” for very creative ways of promoting with pill boxes and pill trays.
Read MoreNailed It: Primetime Emmys, Polish and Promotions
Red carpet-ready nails aren’t just for TV land’s elite. There’s a huge community of nail enthusiasts out there, which spells opportunity for the promotional industry. Check out these 3 award-worthy products.
Read MoreBobbleheads: A Story of Promotional Products Delivering Measurable ROI
Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
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