The addition illustrates how logo placement is at the heart of college and professional sports.
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The ASI Show Chicago welcomed more than 4,500 industry professionals for networking, learning and fun while growing their businesses.
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The second day of the Wide-Format Summit was punctuated by education, connections, and deeper understanding of solutions and future directions.
Read MoreCounselor 2026 Person of the Year: Randy Carr, World Emblem
The CEO has driven success by being a bold leader and a frank voice on how to thrive in uncertain times.
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California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the law in 2031.
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While the top promo supplier has partnered with Flexfit for the last two decades, this marks the first time it will carry the brand’s products as a standalone offering.
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During the day’s Wrap-Up session, speakers reiterated their insights on how promo pros can differentiate themselves from the competition and attendees were asked about their businesses during real-time polling.
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Exhibitors’ products at ASI Show Chicago point to new areas of the health and wellness sector, as well as trendy ways to add pops of color to headwear pieces and more.
Read MoreCounselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
Thrust into leadership roles at a young age, the Schmidt brothers have embraced the responsibility of leading their family’s fourth-generation business.
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