Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.
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The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.
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Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.
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The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down reciprocal tariffs.
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Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.
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The firm integrating Custom Advertising’s expertise and client portfolio will allow it to deliver more innovative and customized solutions.
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The supplier will offer blankets and towels from the B Corp-certified retail brand.
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For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.
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The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.
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The Counselor Top 40 distributor said the deal will allow the firm to offer a broad range of print, promotional and brand management solutions.
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