To take a page out of Jordan Belfort’s story, don’t sell the pen. Sell what the pen does. Stop selling printing and start selling what print does for your customer.
Read MoreWhy Print Sales Need a Reset & Where Leaders Should Start
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Threads of Change: A Discussion on Gendered Ageism in the Workplace
To round out 2025, co-hosts Kristine Shreve and Cassie Green felt like it was time to share their stories, their journeys, about some of the personal challenges they’ve encountered that have impacted their professional lives.
Read MoreStop Junk Mail? Define ‘Junk’
There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.
Read MoreGildan Doubles Its Scale With the Completion of Long-Awaited Acquisition of Hanesbrands
The Montreal-based Counselor Top 40 supplier officially closed the deal on Dec. 1.
Read MoreFormer Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint
DeSandre will define and lead North American business operations for the subsidiary of Cimpress, a Counselor Top 40 distributor.
Read MoreConvergent Print Group Embraces Automation
With locations based in the cities where the two companies originated — Phoenix; and Chattanooga, Tennessee — success isn’t just about combining the collective 140 years of expertise. As CEO Curt Carpenter notes, it is also about embracing automation.
Read MoreUnder Pressure — Trends in Pressure-Sensitive Media
The latest trends driving the pressure-sensitive segment.
Read MoreProspecting? Do This, Not That
Want to make more impactful prospecting calls? Stop leaving generic voicemails. And stop promising to save money!
Read MoreShould I Do Marketing?
I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
Read MoreThe Power of One
Resources, time and attention are constantly pulled from one “priority” to the next, leaving a trail of incomplete targets and frustrated team members. There’s a better way: the power of focusing on one priority at a time.
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