One Reddit user posted a picture of the hot dog he got at a Manchester United soccer game, which came with a redeemable code for Xbox Game Pass printed right on the bun.
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Koozie Group and IMAGEN Brands to Combine Under One Brand Umbrella
Koozie Group, Clearwater, FL, announced today that it will fully combine the operations of IMAGEN Brands, which has been its sister company since Koozie acquired it in December 2020, under the Koozie Group name and brand. The two businesses have operated separately as standalone businesses since the acquisition, but this would bring IMAGEN Brands fully…
Read MoreHPG Announces New Roles for Alex Symms and Nick Lateur
HPG, Braintree, MA., announced that Alex Symms will expand his director of sales role to cover all three of HPG’s West Coast brands: Evans, Handstands, and Origaudio. The move allows Nick Lateur to move into a new role: brand director of HPG. Symms has been a sales leader in the promotional products industry for more…
Read MoreExperience is NOT the Best Teacher
We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
Read MoreA Vist to Philadelphia’s ‘Rocky’ Store at the Philadelphia Museum of Art
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.
Read MoreSt. Regis Appoints Jesse Waltman as New Chief Financial Officer
The St. Regis Group, Cheektowaga, NY, announced the appointment of Jesse Waltman as chief financial officer. Waltman joins as a member of St. Regis’ executive team, reporting directly to newly-announced CEO, Mark Waisbrod. Waltman is a chartered professional accountant who brings more than 15 years of experience in a wide range of finance and business…
Read MoreNetflix Plans Permanent ‘Netflix House’ Immersive Experience in 2025
Netflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.
Read MoreWhat’s ‘Delicore,’ and How Can Your Restaurant Customers Embrace This Trend?
You’ve seen apparel trends like “Gorpcore” and “Normcore.” Now there’s Delicore—the phenomenon of restaurants and deli merchandise being treated as high fashion, thanks to celebrities and luxury labels. So, how can you turn this trend into an opportunity for your food service industry clients?
Read MoreColorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read MoreCharles River Apparel Gives New Purpose to Ordering Samples with Reciprocity Road
At the Reciprocity Road Rally in Nashville, Charles River Apparel partnered with Reciprocity Road and its partners to donate over $7,500 to the Second Harvest Food Bank of Middle Tennessee. Reciprocity Road is a brand merchandising group serving more than 150 Fortune 500 companies. It is comprised of 11 distributors, with Charles River Apparel as…
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