Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
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Proforma Ranks No. 126 on Franchise Times Top 400 List
Proforma, Cleveland, achieved a significant milestone by securing the No. 126 position on the prestigious Franchise Times top 400 list. This noteworthy ascent marks a substantial leap from Proforma’s 2020 ranking at No. 158. “The Franchise Times Top 400 is an exclusive annual ranking of the largest U.S.-based franchise systems by global system-wide sales,” said…
Read MoreTekweld Announces Deal to Control Pioneer Line Promo Sales in U.S.
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read MoreDrake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreWhat Swag Golf’s $10 Million Injection Says About Today’s Golf Customers
Swag Golf is continuing to show that it knows where golf demand lies by securing a $10 million growth round by New York investment firm Verance Capital. The company’s continued success is an indication of what sorts of golf products a younger, less formal generation is looking for.
Read MoreSock 101 Announces Promotion of Nina Bui to Regional Sales Manager for the West Coast
Sock 101, Lee’s Summit, MO, announced the promotion of Nina Bui to the role of regional sales manager for the West Coast. With an exceptional track record as a territory sales representative, Bui’s dedication, enthusiasm, and outstanding client care have made her an invaluable asset to the Sock 101…
Read MoreHit Promotional Products Hires Jon Norris as VP of Business Process Improvement
Hit Promotional Products, Largo, FL, announced today that Jon Norris has joined as Vice President of business process improvement. Norris brings 20 years of experience in the supplier space, most recently serving in a leadership role. HE is also a co-founder and a current leadership member of PromoStandards, a nonprofit organization committed to improving supply…
Read MoreProduce Industry Podcast Calls Out Perceived Lack of Promo in Industry
It’s always nice when an end-buyer group comes out and says what they want, or addresses a promo-sized gap in their business. According to Fresh Plaza, a produce industry podcast host said on his podcast that the industry hasn’t paid enough attention to merchandise and promotional products like other industries have, and companies like Nike…
Read MoreBipartisan Commission Asks NBA to Ban Branded Merchandise Made with Chinese Cotton
The Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China
Read MoreAre Your Promos Skateable? Lessons in Logo Integration from Street League Skateboarding
After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
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