If you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
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Stop Saying This One Word
When I talk with people about their goals I frequently hear them use the word “if.” “If I can grow my sales to $X.” “If I get healthy.” “If I get that new customer.” If. “If” sows seeds of doubt. “If” is a word that people need to lose and replace it with “when.” “When…
Read MoreTapping Into an Untapped Market
Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry—crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune…
Read MoreManaging SAGE and QuickBooks Users
Ask the Accountant… Question: I am switching to a SAGE system integrating with QB. Should I have the same number of users in each? Answer: Not necessarily. You will need as many users in SAGE as people in your organization who need access to research products, create presentations, access the Project Management area and write…
Read MoreHow Chatbots Can Help Distributors Grow Their Business
One of the leading technologies that can help qualify leads and facilitate sales are chatbots. They have the ability to provide a personalized experience that is both convenient for customers and profitable for businesses. And, they’re not hard to set up and launch on your promo distributor website…
Read More5-Point Checklist to Evaluate Promotional Products Software
If you’re reading this, you’ve made the decision to invest in the growth of your business by exploring promotional products software. You might think this is a daunting decision, one that could have a significant positive or negative effect on your operation, so we came up with a five-point checklist to guide you toward a successful outcome…
Read MoreIs This Driving You Crazy?
We are all busy. Busy with lot of activities every day. Busy with a long to-do list. Busy trying to catch up on emails. Busy with lots of activities. But are those activities driving you closer to the goals for your life? Or are they driving you crazy? The key is to look at your to-do list and your calendar and ask yourself three questions…
Read MoreHow to Avoid Too Many Entries in QuickBooks
Question: I just entered a whole bunch of entries for last year. Is there a way to avoid that? Answer: Yes, it’s easy to avoid too many entries in QuickBooks. In QB Premier and Enterprise. Go to Company > Set Closing Date > Set Date/Password. You can designate a specific date as a closing date—typically at year end…
Read MoreThe Why of Whataburger: How Singular Focus on Being Different Leads to Success
If you choose to compete directly with the “big guys” by providing similar services and value propositions and extolling your “creativity,” your road to success is going to be bumpy at best. Instead, look internally to understand what you do better—and differently—than anyone else in the marketplace. Just like Whataburger found, the right clients are willing to pay for that…
Read MoreHow to Make Your Small-Distributor Status a Competitive Advantage
Whether you are afraid you can’t compete with big online sellers or you think you have nothing to worry about, the fact is that the market has changed. If you’re afraid you can’t compete because your business is too small, this can actually be your superpower. Here are seven things small promo distributors can do to attract their ideal customers…
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