The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
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Our 5 Favorite Promotional Products of the Week: Dino T-shirts, Imperfect Coffee Cups and More
There are a lot of songs about December, but we’re not sure how many songs there are about promotional products. While we scour our record collections, take a look at five items worthy of their own song, including a movie-promo disaster kit, a killer coffee mug, a very optimistic baseball calendar and more…
Read MoreHow to Avoid 4 Common Mistakes: Franchising Advice From Rick Del Sontro
Rick Del Sontro offers expert advice on franchising, including what investors are looking for and common struggles to avoid in starting up a business. As founder of a company that was named to the Inc. 5000 List of the Fastest-Growing private companies for six consecutive years, Del Sontro knows what it takes to drive success. Tune in to hear more…
Read MoreRemind Your Customers: Saying ‘Thanks’ With Promotional Products
Our advertising medium is just about the only one that results in a “thank you” from the target audience. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences using promotional products…
Read MoreOur 5 Favorite Promotional Products of the Week: (Sort Of) Thanksgiving Edition!
Aside from, you know, giving thanks, Thanksgiving is about two things: food and sports. So we’re celebrating with a Thanksgiving-week edition of the Fave 5 featuring five items that fit into one of those two categories, including Pizza Hut holiday merch and the Cleveland Guardians’ new gear. Thanks for reading and have a great holiday!…
Read MoreWhy Most Promo Businesses Fail to Hit Sales Targets
“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
Read MoreRevolutionizing Mental Health With MyWellbeing CEO Alyssa Petersel
“I cannot count the amount of times where a successful business outcome hinges on the emotional health of the individuals involved as well as their ability to communicate with each other,” explains Alyssa Petersel, founder and CEO of MyWellbeing. Tune in to Million Dollar Monday to hear about the importance of mental wellness to maximize success…
Read MoreReentry: Why Nothing—Sales, Health, Relationships—Is Ever Truly Lost
That awesome customer you lost isn’t lost forever. The brilliant employee or inspiring manager hasn’t forgotten you. And your terrific health is within grasp. What prevents us from reclaiming what we’ve apparently lost is the lack of a proper reentry plan. Think about it: Perhaps you worked hard to build $1 million in sales and were able to maintain…
Read MoreMarketing Planning for the New Year
If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…
Read MoreAre You a Pit Bull or Pitiful?
The truth is that in most selling situations, the prospect isn’t always ready to buy when you are ready to sell. You know this. There are two kinds of sales types: the pit bull and the pitiful. If you go on a sales call and the prospect tells you they will call you the next…
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