Distributors spend far too much time simply putting logos on merchandise and calling themselves marketers. This is an enormous problem—one that the supply chain stresses are only serving to exacerbate. However, distributors can follow five steps to create magic for their clients by thinking like an ad agency…
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Sometimes We Need to Hear ‘No’
Most of us sales and business development types don’t like to hear the word “no.” I get it. But sometimes, us management types need to hear “no.” Let me explain. I recently asked our administrative assistant if she would help with a new project. She replied with an emphatic but polite “no.” The truth is that she was correct…
Read MoreWhat Happened to My Purchase Order Emails From QuickBooks?
Question: After I emailed a purchase order to a supplier in QB Premier, I used to see a message telling me that it had been emailed. I don’t see that anymore. What happened? Answer: You are probably talking about a pop-up message that said: “QuickBooks sent the email to your email application. Your email application will send it to the recipient.”…
Read More8 Simple Steps to Protect Your Distributor Website From Hackers
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
Read MoreOur 5 Favorite Promotional Products of the Week: Dino T-shirts, Imperfect Coffee Cups and More
There are a lot of songs about December, but we’re not sure how many songs there are about promotional products. While we scour our record collections, take a look at five items worthy of their own song, including a movie-promo disaster kit, a killer coffee mug, a very optimistic baseball calendar and more…
Read MoreHow to Avoid 4 Common Mistakes: Franchising Advice From Rick Del Sontro
Rick Del Sontro offers expert advice on franchising, including what investors are looking for and common struggles to avoid in starting up a business. As founder of a company that was named to the Inc. 5000 List of the Fastest-Growing private companies for six consecutive years, Del Sontro knows what it takes to drive success. Tune in to hear more…
Read MoreRemind Your Customers: Saying ‘Thanks’ With Promotional Products
Our advertising medium is just about the only one that results in a “thank you” from the target audience. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences using promotional products…
Read MoreOur 5 Favorite Promotional Products of the Week: (Sort Of) Thanksgiving Edition!
Aside from, you know, giving thanks, Thanksgiving is about two things: food and sports. So we’re celebrating with a Thanksgiving-week edition of the Fave 5 featuring five items that fit into one of those two categories, including Pizza Hut holiday merch and the Cleveland Guardians’ new gear. Thanks for reading and have a great holiday!…
Read MoreWhy Most Promo Businesses Fail to Hit Sales Targets
“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
Read MoreRevolutionizing Mental Health With MyWellbeing CEO Alyssa Petersel
“I cannot count the amount of times where a successful business outcome hinges on the emotional health of the individuals involved as well as their ability to communicate with each other,” explains Alyssa Petersel, founder and CEO of MyWellbeing. Tune in to Million Dollar Monday to hear about the importance of mental wellness to maximize success…
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