What’s The Difference Between Cash and Accrual Accounting?

Question: What is the difference between cash and accrual accounting? Answer: Cash or accrual accounting refers to the timing of when income and expense events are officially recorded. Cash basis means income is included in your income statement when you actually receive payment from your customer. Similarly, the expenses are recorded the date you actually…

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Speaking Your Customer’s Language: How We Talk to Promo Buyers

I’m not suggesting you need to learn a foreign language. What I am referring to is learning your client’s vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…

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What the Heck Is Dye Migration, Anyway? Screenprinting on Polyester: Questions and Answers

In today’s promotional product space, shirts constructed entirely of polyester or polyester blends are becoming more and more popular because of their softness. Why does it cost more to print on garments with polyester or rayon in them? The answer is that, when decorating garments consisting of polyester, the screenprint process requires a few tweaks due to an effect that can occur called “dye migration”…

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