In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…
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Question: I don’t like reconciling my checking account. Is there really a reason to do that? Answer: Monthly reconciliations are a critical part of your accounting. I could argue that it is one of the most important steps to making sure your records are complete and correct. Every month, you should reconcile each of your…
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We’ve got an exciting Big Game to look forward to this weekend. While we can argue all day about which team has the better offense, or which coach runs the better plays, we, in the promotional apparel business, care a great deal about which team has the better merchandise. This year, however, it’s not just…
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According to most dictionaries, the word “no” means “a denial or a refusal.” But, according to the Muzzillo Dictionary of Sales Terminology, “no” really means “not yet.” To be successful in sales, it is critical to have a mindset that “no” doesn’t mean a denial or refusal of your question or request. No matter what…
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Question: My accountant is suggesting things that I know are not legal. What should I do? Answer: I would find a new accountant right away. You do not want to be tainted by the accountant’s lack of ethics and end up owing additional taxes, penalties or worse. There is a difference, however, between income tax…
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Happy New Year. From the day this article is published, you have 363 days left in your new year. You have a clean slate. A fresh opportunity. What will you accomplish with these 363 days? Dream big. Businesses in North America spend almost $300 billion per year on printing and promotional products. You are within…
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Question: I have recently purchased a new computer with Microsoft 365 which includes Windows 10. Why won’t my QuickBooks work now? Answer: Microsoft 365 is a new licensing version of the Microsoft Office with which we are all familiar. There are two ways to purchase it: Web-based, which is accessed online Installed locally on your…
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Only 9 percent of people achieve their new year resolutions, according to Statistic Brain. Resolutions and goals are very similar in many ways. Even their definitions are similar. Goals are “the object of a person’s ambition or effort; an aim or desired result,” where a resolution is “a firm decision to do or not to…
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It’s been awhile since I compiled my list of promo favorites, but in the spirit of the holidays and “The Sound of Music,” I figured it was time to list out a few of my favorite things from this past week. Keep reading for my top five. 1. Sixers Scarf Credit:…
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As the New Year approaches, most people will make New Year’s resolutions. Some will take time to plan their resolutions. Others may make their resolutions on New Year’s Eve as midnight approaches. I’ve tried both approaches. Neither works. It’s hard, perhaps impossible, to change overnight. Most people have great goals in mind when they make…
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