In my last article, I wrote about the first type of business plan, which is really having no plan at all. The sad fact is that more than 90 percent of business owners and sales representatives have no real plan for their businesses or their lives. The second of the three types of plans is…
Read More
What do coolers, portable chargers and coasters all have in common? Not much, besides the fact that they’re all promotional products that we (probably) need this week. See for yourself: For information about our video services, contact Brittany at [email protected].
Read More
Did you ever wonder what it would be like to have a tail? I never really gave the idea much thought—until I saw plush tails (with elastic bands to hold them in place) for sale in Disney World. And it looks like I’m not the only one who is intrigued by the idea. ASOS now offers five tails for adults…
Read More
Do you know what success looks like for you? I’m amazed by the number of people who are dissatisfied with their current situations but cannot describe what their personal happiness would look like. In “Alice in Wonderland,” the Cheshire Cat tells Alice that if you don’t know where you want to go, then “it really…
Read More
With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
Read More
The customers make the buying decisions to buy what they want, when they want and from whom. What Salespeople are inundated with what to sell from suppliers, managers and their general experience. It’s not a secret that customers want to know what is popular. We all want to know today’s special when we visit a…
Read More
The Democratic National Convention was held here in Philadelphia last month, about 4.5 miles south of Promo Marketing offices. If you were in the city, you could see the convention’s influence everywhere, from the demonstrators to the crowded streets, the rallies to the blocked roadways, the … actually, protests and traffic were all you could…
Read More
Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…
Read More
It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
Read More
We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
Read More