Other Ways to Show ‘I Voted’

The Pennsylvania primary elections are today, and I’m performing my civic duty by casting my vote after work. I already am anticipating receiving my “I voted” sticker, but I wish I could get something a little more permanent. Exercising one’s right to vote is a pillar of being a U.S. citizen, and I think we…

Read More

7 Reasons to Switch from Evernote to OneNote

I’ve been a user of Evernote for more than three years, but I’ve become fonder of OneNote lately. In case you don’t use either, both do a great job keeping notes organized without multiple Microsoft Word documents. Most Microsoft Word documents end up cluttering your hard drives and the content is hard to find, especially…

Read More

The Importance of a Stop-doing List

If you are going to thrive in any economy, you must commit yourself to a laser-like focus on doing first-things first and a ferocious understanding of what you are not going to do. For me, having a “stop-doing list” has become more important than my to-do list.  Here’s what works for me: After 23 years of…

Read More

5 Curling-inspired Lessons in Apparel

This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others…

Read More

Opening Day for Promos

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

Read More

5 Tips for Better Product Videos, Ranked from Least to Most Expensive

It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…

Read More