Five executives weigh in on some of the top vertical spaces print service providers (PSPs) serve today, sharing what the trends are right now — and what they expect the next year to look like.
Read MoreKey Vertical Trends for 2025
Collection: PM News
Smell That? It’s the Scent of Higher Direct Mail Response Rates
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Read MoreDiscounts: Are They Good or Bad for Your Apparel Decorating Business?
Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.
Read MorePrinting Excellence Delivers West Coast Vibes via Craft Beer Label
This episode of POW! Package of the Week spotlights digital- and flexo-printed packaging from Capital Label Co., a member of both TLMI and PRINTING United Alliance. The award-winning label showcases the power of combining printing processes.
Read MoreCan Augmented Reality Increase Direct Mail Response?
When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
Read MoreThe Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
Read MoreRetention vs. Acquisition: The Answer Is Always Yes
Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
Read MoreWhat Gen Z Really Thinks About Promo in 2025
For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.
Read MoreMixer Package’s Punchy Personality Steals Show
The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.
Read MoreGoldstar Launches One Purchase Order Global Solution
The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.
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