Pairing video with direct mail is a powerful engagement tool. Here are some ways to creatively implement it.
Read MoreSupercharge Your Direct Mail With Video in 2025
Collection: PM News
Charley Lombardo Talks Long-Term Success
The GO2 Partners president discusses teamwork, trends and actionable solutions.
Read MoreNearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists
The panel discussed the implications of the Trump administration’s tariffs for promo and offered advice industry businesses can use to mitigate the upheaval.
Read MoreTarget Report: Experiential Graphics Under the Lights
There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.
Read MoreEnd-Buyer Research: Millennials
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreS&S Activewear Relaunches Prime Line Division
The hard goods division has a standalone website and dedicated sales and customer support teams.
Read MoreLegality of Trump Tariffs Questioned as President Hits China With Another 50% in New Tariff Rates
Some legal experts say President Trump lacks the authority to implement his sweeping levies, and at least one lawsuit has been filed. Meanwhile, the White House has heaped a total of 104% in additional duties on China in 2025.
Read More4 Ways To Create Sticky Customers
How does one create a sticky customer? Here are four ways to make it harder for clients to move to another supplier.
Read MoreUnited Kingdom To Restrict Government Departments From Buying Branded Merch
A U.K. minister called spending on promotional products “wasteful,” adding it will be allowed only in select circumstances.
Read MoreBetter Together: Why Counselor Top 40 Suppliers Are Teaming Up
Leading suppliers are forming partnerships to benefit both parties and broaden their offerings for distributors.
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