Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy.
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Collection: Trending Stories
World Emblem Launches New AI Patch Design Platform
World Emblem’s WE Vision platform uses AI to generate patch designs in real time, replacing a sample process that previously took days.
Read MoreASI Fort Worth 2026: Full Recap & All Our Coverage
The largest promo trade show in the Southwest set an attendance record for the decade and offered top-notch education, hot product finds and high-value networking.
Read MoreBranding Together: Retail Brand-Building Secrets From the Creator of Atomicchild
Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.
Read MoreASI Show Fort Worth 2026: The Biggest Hard Goods Trends, From America250 to Fidget Plushies
Sensory products, experiential goods and reimagined tech items also flourished on the show floor.
Read MoreCintas Acquires UniFirst in $5.5B Deal
The Counselor Top 40 distributor’s third attempt at acquiring UniFirst, a workwear and uniform company, was a success, marking its largest acquisition to date.
Read MorePromo Insiders: Trends & Opportunities in the Wide World of Print
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
Read MoreHow Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business
Ramon, a working magician, invested in his own screen-printing and embroidery business for his branded merchandise.
Read MoreDale Denham Named Chief Information Officer at iPROMOTEu
The industry veteran has held leadership roles at eXtendTech, PPAI, Counselor Top 40 distributor Geiger and ASI.
Read MoreASI Show Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market
At Education Day at ASI Show Fort Worth, Shawna Suckow of The Buyer Insider discussed how leading with humanity can help businesses stand out.
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