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Collection: Trending Stories

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.

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Industry Outlook Slowly Rebounds Even as May Sales Sluggish

ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.

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Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.

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Hot Ideas To Heat Up Summer Promo Sales

The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.

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Discounts: Are They Good or Bad for Your Apparel Decorating Business?

Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.

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Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dimension and depth than typical embroidered logos.

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Can Augmented Reality Increase Direct Mail Response?

When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.

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The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project

A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.

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Retention vs. Acquisition: The Answer Is Always Yes

Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.

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What Gen Z Really Thinks About Promo in 2025

For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.

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