In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Read More2025 Counselor State of the Industry
Collection: Trending Stories
ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
Read MoreTrump Ends ‘De Minimis’ Exemption With Executive Order
The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.
Read MoreSerious Business: Understanding Business Forms
Business forms are a reliable source of sales if you can commit to doing it right.
Read MoreTariffs & Rising Material Costs Make Jewelry Sourcing, Pricing Difficult
Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.
Read MoreASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Read MoreCounselor’s 2025 International Person of the Year Shares Brand-Building Tips
Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.
Read MoreASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Read MoreU.S., EU Agree to 15% Tariff Rate, but Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
Read MoreCounselor 2025 International Person of the Year: Carleen Gray, Stahls’
The Counselor Power 50 leader has transformed the decorating stalwart into a unified international power player.
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