Merging Merchandise

Just as runway looks often end up in retail, retail apparel often makes its way to the promotional world (to the delight of end-users). We spoke to Nadia Santoli, manager of corporate communications & media relations for alphabroder, Trevose, Pa., to find out why retail inspired apparel works and how to pull it off successfully.

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Fairway Fashion

Golf: America’s pastime. What, you thought it was baseball? No way. Football maybe? Still nope. It’s golf. We realize this is a controversial statement. A challenge to our national pastime is a challenge to America, to freedom itself—we might as well be telling you apple pie is inferior to cherry (relax, it’s not)—but hear us out: PGA of America’s Golf 2.0 player-development initiative put the total number of golfers at 28.7 million in 2013. According to Statista, baseball had 17.56 million players in 2014. Football didn’t even come close.

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Cutter & Buck Names New Chief Executive Officer

Joel Freet, previously the head of the corporate business for Cutter & Buck, has been named the chief executive officer. He replaces Jens Petersson, who has transitioned into a role in group executive management at parent company, New Wave Group AB.

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Cutter & Buck’s Fall ’14 Men’s Golf Collection Features New Deliveries, Introduction of Aquapel by Nano-Tex and More

Cutter & Buck’s Men’s Golf Collection combines superior performance with a clean, modern look that works for an active lifestyle. For Fall 2014, the company continues to focus on an all-weather wardrobe that transitions seamlessly from summer to fall, and includes sophisticated pieces that move easily from the course to the clubhouse and feature bold, new color anchors.

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Bag Makers Achieves QCA Accreditation

The Quality Certification Alliance (QCA), the promotional product industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, has awarded QCA Accreditation to Union, Illinois-based Bag Makers.

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