2011 Year in Review: Industry News

This week, Promo Marketing is looking at the stories that helped define 2011. Today, we’ll be looking at the industry news in 2011: the mergers, moves, openings and closings that defined the promotional products world.

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The PPAI Expo Begins Today

The PPAI Expo, the promotional products industry’s largest trade show, began today in Las Vegas. Held in the Mandalay Bay Convention Center, the show offers five days of education, networking and products.

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Custom HBC and Next Innovations Announce Partnership

Custom HBC Corporation and Next Innovations LTD today announced that their companies had entered into a strategic alliance to supply an extensive line of precision laser-cut metal products decorated with the Infusion full-color image process to the promotional products industry.

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A Changed Life … My Personal Journey in This Industry

Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.

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Another Ignorant Hit to our Industry!

Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.

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