Do you remember the thrill of back-to-school shopping? From folders to lunchboxes, notebooks to highlighters, we loved every second of it—especially picking out our new backpacks. The choices were endless. Did we want a Teenage Mutant Ninja Turtles backpack that looked like a turtle shell, a backpack with wheels, a mini-backpack or a messenger bag?…
Read MoreSweda Company LLC, City of Industry, Calif., announced change and progression in management today.
Read MoreThe Premier Group has announced four new suppliers members for 2015.
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Electronic devices and accessories make for great promotions. With the abundance of tablets and smartphones, accessory items like charging cables, power banks and USB devices are items that end-users will hang onto for a long time. With all of the choices in electronic items. With so many devices and items on the market today, distributors have a lot to choose from. Here are some tips from industry professionals on the most effective promotions with electronics and accessories.
Read MoreAt the annual meeting for Specialty Advertising Association of California (SAAC) in Westlake Village, Calif., 2014 president Beverly Walter, MAS, announced the election results for the 2015 board.
Read MoreBefore accepting the ALS Ice Bucket Challenge last month from Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., Nikki Stella, Promo Marketing’s group president/publishing director and the rest of the Promo Marketing and Print+Promo teams nominated coworkers as well as industry folks and organizations to reciprocate. Many of them have done their own ice bucket challenge and/or donated to ALS.
Read MoreMore than 400 Geiger sales partners, suppliers, associates and professional industry speakers attended this year’s National Education Conference in Phoenix, an annual event that Lewiston, Maine-based distributor Geiger hosts.
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If you’re not selling drinkware, you’re missing out on an enormous market. Give your sales a boost with these five tips for mug and tumbler success.
Read MoreThis week’s video battle pits Sweda with its “Cups” cover against the tremendous might of Staples Promotional Products.
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When the discussion turns to delivering safe and compliant promotional products, and specifically how difficult it is to do, I usually go with this response: “You can either run toward the problem, or you can run away from it.”
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