One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
Editorial Type: Columns/Opinions
Everything Is Customer Service: Start With Love
Reframing customer service as an act of love – genuine concern for another person’s well-being – transforms both your experience and your customers’.
Read MoreHiring Based on Experience Could Damage Your Business
A growing body of research, and the reality of today’s labor market, suggests that leaning too hard on identical experience can hold your business back.
Read MoreThe Plant Is Full, Sales Are Up & You’re Still Underperforming
Even when every department is doing its job, the company can still be in a deficit relative to achieving its overall goals.
Read MoreThe Print Sales Metrics Most Shops Never Track but Should
Revenue matters, but revenue alone cannot tell you whether your sales process is healthy.
Read MoreWhere Did All These Sub-Customers Come From?
When you migrate from QuickBooks Desktop into QuickBooks Online and you are using jobs in Desktop, all of the jobs will come into QBO as sub-customers. And worse: All the jobs will be open, even if they’ve actually been closed.
Read MoreEscaping the Commodity Trap Through Substrate Innovation
It is about using the physical nature of our medium to do the heavy lifting that a standard CMYK file cannot do on its own.
Read MoreThe Label That Can’t Fail: Selling Healthcare Labels for Labs & Beyond
Because the stakes are that high, the customers who need these labels don’t shop on price. They shop for a partner who can guarantee the label performs.
Read MoreDirect Mail Works. Yes, Even on Me
If you can get someone who analyzes direct mail for a living to stop, open, unfold, scan or save a piece, you are doing something right.
Read MoreDolly Parton: Print and Mail Superstar
Dolly Parton was a lot of things: music icon, songwriter, actor, businesswoman, philanthropist and, yes, a print-and-mail superstar too.
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