Making your messaging more clear and credible can get attention and motivate action.
Read MoreHow Specific Claims Make Direct Mail Work Harder
Editorial Type: Columns/Opinions
Be Careful of Incorrect Credit Card Data in QuickBooks
Automatic downloads of data from your bank and credit cards sound like they should be easy, but it’s not that simple.
Read MoreTarget Report: Confluence Versus Convergence
In the segment of the printing industry that utilizes digital wide-format technologies, we observe a different trend: the confluence of previously distinct service disciplines.
Read MoreThe Healthcare Account You Already Have
You don’t break into healthcare through the front door. You get in through the back door, through a conversation you’re already having.
Read MoreWhy You Shouldn’t Treat Human Resources as an Afterthought
For many, when business gets leaner, the tendency is to shrink the workforce to save on costs, but the problem is that once those people are gone, they might never come back.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MoreEverything Is Customer Service: Start With Love
Reframing customer service as an act of love – genuine concern for another person’s well-being – transforms both your experience and your customers’.
Read MoreHiring Based on Experience Could Damage Your Business
A growing body of research, and the reality of today’s labor market, suggests that leaning too hard on identical experience can hold your business back.
Read MoreThe Plant Is Full, Sales Are Up & You’re Still Underperforming
Even when every department is doing its job, the company can still be in a deficit relative to achieving its overall goals.
Read MoreThe Print Sales Metrics Most Shops Never Track but Should
Revenue matters, but revenue alone cannot tell you whether your sales process is healthy.
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