The Case for a Two-Track Sales Strategy

In today’s market where customer loyalty is harder to count on, and print budgets and decision-makers shift faster than paper prices, not having a defined customer acquisition strategy can become a slow leak in your growth plan.

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A Different Take on Strategy

When forming your organization’s strategy and plan, it is quite natural for the flow to go from objectives to strategy to tactics. However, it is also possible to invert this process. That is, building a strategy from a tactic.

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