Here are the practical, grounded trends that could shape direct mail in the year ahead, and ideas marketers can use now to stay ahead of the curve.
Read MoreDirect-Mail Predictions for 2026
Editorial Type: Columns/Opinions
Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
AI is a game-changing innovation, but the real power lies in how distributors and suppliers harness it to move our industry forward.
Read MorePaul Bobnak’s Top 3 Direct Mail Reports of 2025
Here’s a quick look at three of the top direct mail studies that I read this year, and why they were relevant to me.
Read MoreDiversification Is the Printing Industry’s Growth Engine
A recent visit to PRINTING United Expo showed how many unique and innovative products could be created using printing technologies.
Read MoreChristmas Runs on Print (Even When No One Notices)
Christmas doesn’t just feature print. It depends on it.
Read MoreAvoid Scam Sites For QuickBooks Support
To avoid scam sites, don’t just Google a support line. Always go through your QuickBooks Premier application.
Read MoreSurprising News About Prescription Pads
Despite the growth of electronic prescribing, paper prescription pads remain essential across the healthcare landscape.
Read MoreThe Relevant Few
While there is much to learn from Charlie Munger’s approach to business (and to life in general) one thought stands out: Focus on what is working best.
Read MoreWhy Print Sales Need a Reset & Where Leaders Should Start
To take a page out of Jordan Belfort’s story, don’t sell the pen. Sell what the pen does. Stop selling printing and start selling what print does for your customer.
Read MoreStop Junk Mail? Define ‘Junk’
There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.
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