Far too often I see distributors delegate nearly everything to their bookkeepers or other employees, opening themselves up to the risk of fraud.
Read MoreProtect Your Promo Business From Fraud
Editorial Type: Columns/Opinions
Whose Job Is It Anyway?
In working with senior leaders in organizations of all sizes, a common theme emerges. I sometimes call it the “shared frustration paradox.”
Read MoreThe Labels Market Is (Still) Booming
Prime labels get the attention. These are the labels with bright colors and marketing sizzle that catch the customer’s eye. The bigger opportunity, however, can be found in industrial and durable labels.
Read MoreHow Specific Claims Make Direct Mail Work Harder
Making your messaging more clear and credible can get attention and motivate action.
Read MoreBe Careful of Incorrect Credit Card Data in QuickBooks
Automatic downloads of data from your bank and credit cards sound like they should be easy, but it’s not that simple.
Read MoreTarget Report: Confluence Versus Convergence
In the segment of the printing industry that utilizes digital wide-format technologies, we observe a different trend: the confluence of previously distinct service disciplines.
Read MoreThe Healthcare Account You Already Have
You don’t break into healthcare through the front door. You get in through the back door, through a conversation you’re already having.
Read MoreWhy You Shouldn’t Treat Human Resources as an Afterthought
For many, when business gets leaner, the tendency is to shrink the workforce to save on costs, but the problem is that once those people are gone, they might never come back.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MoreEverything Is Customer Service: Start With Love
Reframing customer service as an act of love – genuine concern for another person’s well-being – transforms both your experience and your customers’.
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