“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Read MoreHelp Your Direct Mail Customer Feel Smart
Editorial Type: Columns/Opinions
Will AI Agents Start Buying Print for Your Customers?
What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?
Read More5 Packaging Mistakes To Avoid
Label and package printing can be a lucrative market, but there are complications to consider before taking the plunge.
Read More5 Direct Mail Objections & How to Answer Them
Somewhere in your direct mail pipeline right now, there’s a marketer who’s interested, but hesitant.
Read MoreMy Favorite Merch: Cindy Mullen, BAMKO
Industry distributors share the promo products that they love the most.
Read MoreWhat Are Billable Expenses in QuickBooks?
You will see a billable expense income account and a billable expense asset account in QuickBooks Online.
Read MoreThe Wider View: Indicators of Wide-Format’s Path Forward
Dan Marx reports on key impressions from the FESPA World Print Expo in Barcelona, Spain.
Read MoreWhy We Shout Out Our Team (And Why You Should Too)
Earlier this year, we started doing something simple at Wise. We began publicly celebrating our team members.
Read MoreTarget Report: Newspaper Buyers Move Above the Fold
There’s a remarkably varied group of people and organizations that still want to own print newspapers.
Read MoreLessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact.
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