Dolly Parton was a lot of things: music icon, songwriter, actor, businesswoman, philanthropist and, yes, a print-and-mail superstar too.
Read MoreDolly Parton: Print and Mail Superstar
Editorial Type: Columns/Opinions
You’re Not Pricing Wrong. You’re Not Pricing at All
When you estimate a job, you’re building a run plan and establishing the estimated hours by cost center.
Read MorePreserving Institutional Knowledge: What Print Businesses Are Losing
As experienced employees retire, change roles, or leave a company, print businesses have to grapple with knowledge transfer, and in many cases, they don’t realize what expertise is at risk until it’s already walking out the door.
Read MoreEverything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
The best communication methods focus on conveying one simple idea and serving recipients – not the sender.
Read MoreAvoid Headaches From Marking Items as ‘Billable’ in QuickBooks
Billable expenses should not be used in our industry, except in unusual circumstances.
Read MoreWhat Happens After the Mistake?
What happens after the mistake tells you a lot about the leadership and culture of an organization.
Read MoreIt’s a Tie Game Going Into the 4th Quarter. What Are You Going To Do?
You’ve got one quarter left. This is where good coaches earn their money.
Read MoreHelp Your Direct Mail Customer Feel Smart
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Read MoreWill AI Agents Start Buying Print for Your Customers?
What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?
Read More5 Packaging Mistakes To Avoid
Label and package printing can be a lucrative market, but there are complications to consider before taking the plunge.
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