Rather than choosing between the two processes, many print providers are strategically combining digital’s flexibility, speed, and personalization with offset’s high-quality output and cost-efficiency for long runs.
Read More
We all have negative thoughts from time to time. I call that “stinking thinking.” You can fix all these negative thoughts with one word.
Read More
In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.
Read More
There’s a new scam targeting QB Desktop users — scammers harvest multi-company license keys (especially those tied to payroll), then resell them for a tidy profit.
Read More
Enhancements such as spot UV, foil, and tactile coatings are helping print service providers unlock new markets, impress buyers, and most importantly, boost their bottom lines.
Read More
One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open.
Read More
Marco Boer, vice president of I.T. Strategies and keynote presenter at this year’s Wide-Format Summit, answers questions submitted by event attendees. This week’s question: How can I reduce costs?
Read More
Average direct mail doesn’t cut it anymore. But, when done right, it continues to outperform many digital channels. Here’s what works.
Read More
Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.
Read More
A number of studies have shown a positive relationship between culture and performance. Let’s explore important tips to help build the great culture that drives the success we desire.
Read More