How To Embrace Tactile Wide-Format Printing

One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.

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Conversations and Stories: Ideas to Increase Your Sales

Everyone has a story, and top sales performers are master storytellers. They don’t pitch — they have conversations. They listen, uncovering hidden opportunities through thoughtful, strategic questions. And when they speak, it’s not a sales pitch — it’s a conversation.

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You Get What You Get When You Do What You Do!

Years ago I got mad at my P&C Insurance guy. Our auto rates took, what I considered to be, an unfair jump. I shopped around, found a less expensive option and made the switch. I showed the dude who was boss and saved money in the process. What does this have to do with selling? More than you think. Behavior drives outcomes.

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