The email read, “Thank you for your proposal and presentation to become the print vendor of choice at Whatsamatta U. We were impressed with your equipment list and capabilities. The samples you showed displayed some excellent quality. There is no doubt you do great work for your clients.…
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As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…
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In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…
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Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
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Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…
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Ask the Accountant… Question: I have had a QuickBooks Online account for a few months to play with and see how I liked it, but I was told I could not send data from my QB Premier file into that QBO after 60 days. Is that true? Answer: Yes, it is true. Once you have…
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We’ve all heard the line made famous by Simon Sinek: “Know your why.” Basically, knowing your “why” is all about knowing your reason for being. Your purpose in life. Being in touch with those things that motivate us to achieve our goals. Of course, we all need to know our “why.” I also know it’s…
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You weren’t alone if your print business wasn’t prepared for disruption when the COVID-19 shutdowns hit. A global survey by the Mercer business consultancy found that 51% of companies lacked protocols to address a global emergency like COVID-19, and 27% did not have a business continuity plan at the time. Now, it’s hard not to…
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A highway sign on I-95 temporarily guided drivers on I-95 to ‘Cenrtal Phila,’ until it was fixed by PennDOT.
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A Phryge? What’s a Phryge? And is it cute enough to drive demand for branded merchandise? We crunched the numbers.
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