3 Keys to Being in Control of the Sales Process: Even When You Feel Out of Control

Sales can seem difficult and out of control unless you know the keys to making the sales process easy. Always be in control. Here are the 3 keys: 1. On every sales call, before the call is over, you must agree on next steps. You can never assume your prospect will follow up. You must discuss…

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Unlocking New Printing Opportunities in the Health and Wellness Market

Are you ready to tap into the rapidly growing CBD health and wellness market? This industry, fueled by increasing consumer awareness and demand for natural health products, offers significant potential for distributors looking to explore the opportunities in a market that is already $7.6 billion and only getting started. Understanding the Market Cannabidiol, commonly known…

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Leveraging Digital Label Presses for Seasonal and Regional Marketing

If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…

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Failure is the Key to Success

Most people I know, including me from time to time, do not like failure. There can be lots of financial and psychological costs to failure. However, most successes in business and life are preceded by failure. Most times, lots of failure. Additionally, sometimes winning ideas come from losing. Here’s a great example: In 1985, Proforma…

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Maximizing Sales to Educational Institutions: Understanding the Purchasing Cycle

There are more than 100,000 education institutions in the United States. From elementary schools to graduate and specialty schools to everything in-between, all of them need printed forms and labels. But if you want to sell into this market, timing matters. Schools don’t operate on the traditional calendar year. They operate according to the school…

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The 2024 NFL Draft Hats Provide Local Pride and Embroidery That Pops

The NFL Draft is arguably football’s second-biggest night. But, in terms of hats, well, it might still be the second-biggest night. But the NFL Draft tradition of draftees donning their new franchise’s hat after being selected is a fun one. And, each year, the NFL and its merchandise partners take great care in designing headwear…

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How Digital Label Presses Take the Sting out of Ingredient Changes

If you sell labels into the consumer product markets, you know how frequently those labels change. When this occurs, it leaves your customers hanging with obsolete inventory as they race to reprint those labels while wondering how much those changes are going to cost them. Those changes not only cost them in obsolete labels, but…

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