We’ve all heard the line made famous by Simon Sinek: “Know your why.” Basically, knowing your “why” is all about knowing your reason for being. Your purpose in life. Being in touch with those things that motivate us to achieve our goals. Of course, we all need to know our “why.” I also know it’s…
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You weren’t alone if your print business wasn’t prepared for disruption when the COVID-19 shutdowns hit. A global survey by the Mercer business consultancy found that 51% of companies lacked protocols to address a global emergency like COVID-19, and 27% did not have a business continuity plan at the time. Now, it’s hard not to…
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A highway sign on I-95 temporarily guided drivers on I-95 to ‘Cenrtal Phila,’ until it was fixed by PennDOT.
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A Phryge? What’s a Phryge? And is it cute enough to drive demand for branded merchandise? We crunched the numbers.
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Ask the Accountant… Question: I’ve heard that QuickBooks Online automatically calculates sales tax. How does that work? Answer: Sales tax is calculated automatically in QBO, which is a big advantage and saves a great deal of time and effort to keep your sales tax rates current as you must do in QuickBooks Desktop. The sales…
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Whoever created the French soccer star’s protective facemask wasn’t aware of UEFA regulations about decorated products.
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Price increases are inevitable. Over the course of a career in this (or any other) industry, you will no doubt be faced with the challenge of delivering bad news to a customer: We are going to be charging you more for the same goods and services. The event…
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Last summer our son got married, and as a gift for his parents he gave us an awesome picture book of the wedding. As I flipped through that book, I came upon a picture of me. I was horrified. Did I really look like the person in that picture?! In that moment, I decided I…
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In 2023, Printing Impressions explored print market trends in key segments within the commercial printing sector. Here, five industry professionals update us on the state of the industry from the standpoint of their business operating within a particular key segment. They share market changes, barriers to success, and key strategies. Although the individuals share their…
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The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…
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