6 Printing Industry Sales Tips to Create an Experience

The email read, “Thank you for your proposal and presentation to become the print vendor of choice at Whatsamatta U. We were impressed with your equipment list and capabilities. The samples you showed displayed some excellent quality. There is no doubt you do great work for your clients.…

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End-Buyer Research: Females

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

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Industry Insiders Share Strategies for Thriving Amid a Shifting Market

In 2023, Printing Impressions explored print market trends in key segments within the commercial printing sector. Here, five industry professionals update us on the state of the industry from the standpoint of their business operating within a particular key segment. They share market changes, barriers to success, and key strategies. Although the individuals share their…

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The Power of OOH: The Ads Influencing Consumer Purchases

The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…

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Unlocking New Printing Opportunities in the Health and Wellness Market

Are you ready to tap into the rapidly growing CBD health and wellness market? This industry, fueled by increasing consumer awareness and demand for natural health products, offers significant potential for distributors looking to explore the opportunities in a market that is already $7.6 billion and only getting started. Understanding the Market Cannabidiol, commonly known…

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