Digital marketing expert Janet E. Johnson delivered an insightful primer on how to leverage artificial intelligence to build a stronger online presence and grow a business.
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Exiting a business requires meticulous planning, considering both financial and emotional aspects, to ensure a smooth and successful transition.
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Though these tips are tailored toward direct-to-garment printing, they’re salient considerations before purchasing any type of decorating equipment.
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As if business leaders needed another challenge, many face one that is complex and painful: Having to unwind an internal promotion that did not work out as planned.
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Is your printing operation adequately covered against expected and emerging risks? How can you assess the strengths or weaknesses of your liability insurance policy? This guide will show you how.
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One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.
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In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
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Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
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Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
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When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
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