A combination of external and business factors has weakened digital finishing innovator Highcon Systems.
Read MoreHas the Tariff War Brought Highcon to Bankruptcy?
Convergence Corner: Understanding Quad’s Big Bet on Promo
Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.
Read MoreSurf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo
Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.
Read MoreASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts
ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.
Read MoreASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
Read MoreBranded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
Read MoreProforma Recognizes Million-Dollar Distributor Owners
The Counselor Top 40 distributor honored its owner affiliates that generated between $1 million and $50 million in 2024 sales at the annual event.
Read MoreCanadian Promo Pros React to Weakened Ties With the U.S., Uncertain Economic & Political Climate
Consumers are eschewing American goods and tightening purse strings in the midst of concern on several fronts – a shift that’s also being felt in promo.
Read MoreUsing Scent in Direct Mail To Attract & Win Customers
Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
Read MoreEditor’s Picks: Popular Polos & Golf Accessories
Suggest these branded polos and golfing essentials to corporate clients that host annual charity golf tournaments.
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