In today’s competitive business climate, it is not enough to simply place a 500-piece pen order for a client and move on to the next. Prospects want more than an order taker. They want a brand and marketing consultant. They want a guru who can guide them through a myriad of marketing collateral—from video, to custom promotional products and graphic design. This webinar will help you understand why you should embrace consultative selling.
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Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
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May 23 to 27 is Promotional Products Work! (PPW) week, an international grassroots event led by the Promotional Products Association International (PPAI), Irving, Texas, and the promotional products industry to raise awareness about the benefits of promotional products among advertisers, marketers and media buyers. PPAI will join together with industry distributors, suppliers and stakeholders to…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: My birthday is on Sunday! Celebrate accordingly.) Last week, PWS emerged victorious, and now will face off against Prime Line. The winner will be decided by a simple poll. The…
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Question: Last year, I called QuickBooks to ask which program I should buy. They told me QuickBooks Online, and switched me from QuickBooks Premier to Online, but it doesn’t do what I need it to do. Can I convert back to QuickBooks Premier? Answer: Yes, but it’s not easy. Intuit sells QuickBooks Online as a…
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This week, the Philadelphia 76ers became the first team to introduce ads on jerseys. Now, the Cleveland Cavaliers have participated in another NBA first as part of the team’s playoff series. Budweiser sponsored the league’s first virtual reality (VR) experience in partnership with the Cavaliers, according to Adweek. The Budweiser and Cleveland…
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As we were preparing our Top Distributors issue, news broke of four major industry shakeups. In the span of two weeks, Ennis announced plans to sell off Alstyle Apparel to an undisclosed buyer (later revealed to be Gildan Activewear), Hanesbrands Inc. acquired Champion Europe and Pacific Brands Limited, Taylor Corp. bought Staples Print Solutions, and private equity…
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Promo Marketing is teaming up with Promotional Products Association International (PPAI) for a Power Meeting June 29 to July 1, 2016, in Atlanta. The event is co-located with the PPAI Women’s Leadership Conference, but the Power Meeting is open to any qualifying distributor. The Women’s Leadership Conference will end with a closing dinner June 29, and…
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Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
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Where’s your focus? It seems like all the glamour and excitement in sales and marketing focuses on account acquisition. Everyone loves the “rainmaker,” the professional who reels in the big fish and new, headliner clients. We spend our time, our resources and our money on carefully crafted marketing plans. We think through objectives, strategies and…
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