About a month ago, Kanye West hosted his Yeezy 3 fashion show and “The Life of Pablo” album listening party in Madison Square Garden. Tickets sold out in minutes, and those who were quick enough to snag tickets were able to purchase special-edition merchandise for…
Read MoreOutfit of the Week: Trendy Fan Apparel
From the upsets to the comebacks, March Madness is in full swing. Even if your end-users aren’t basketball fans, chances are they love the opportunity to support their alma maters or their regional college teams. The problem is that basketball jerseys are bulky and don’t lend themselves to much of a fashion statement. Luckily, celebrities…
Read MoreAlibaba Hits 3 Trillion Yuan Milestone in One Year
Chinese e-commerce business Alibaba Group Holding Ltd. announced yesterday that it hit the 3 trillion Yuan milestone (approximately $463 billion) over its China retail marketplaces in less than a year. Joe Tsai, executive vice chairman of Alibaba Group Holding Ltd., said in a blog post that this reflects economic growth in China. “The shift toward…
Read More17-second Sales Pitch at Expo East
I joined thousands of suppliers and distributors last week at Promotional Products Association International (PPAI) Expo East. This was my first chance to experience Expo East combined with the Imprinted Sportswear Show (ISS). Quite a few Geiger colleagues, as well as a few other PPAI board members, joined me. I saw several vendors that I…
Read MoreUnder Armour, Dwayne ‘The Rock’ Johnson Sell Out of Gym Merch
Dwayne “The Rock” Johnson, actor and former professional wrestler, partnered up with Under Armour to create “Project Rock” merchandise, which includes apparel, bags and footwear. Yesterday, Johnson took to Instagram to announce that the first item in his…
Read MoreWhat’s Next for American Apparel?
American Apparel talks to Promo Marketing about its new CEO, the company’s January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.
Read MoreShower End-users in These Bath-time Promotions
When it comes to promotional products, the most useful ones are the ones that everyone uses. Those kinds of items can be hard to find. However, bath and shower items are products that can appeal to everyone, since, after all, everyone showers. Here are eight squeaky-clean promotional products for the bath or shower.
Read MoreHarvard Law School Changes Shield, Sells Remaining Merchandise
Last week, Harvard Law School announced that the school will change its emblem due to the inclusion of a former slaveholder’s family crest. The emblem, introduced in 1936, incorporates the school’s motto and wheat sheaves, which are derived from the coat of arms of Isaac Royall Jr.’s family. Royall, according to The Boston Globe, was…
Read MoreThe Story of American Apparel
American Apparel is arguably the most well-known promotional products company in the world. Strip away the stores, the ads, the headlines: At its core, it is a wholesaler that built its business manufacturing and selling T-shirts to decorators. That’s American Apparel. Of course, American Apparel also is an internationally known retail brand. It’s impossible to…
Read MorePepsi Fined Over Misleading Promotion
In 2014, Pepsi started a promotional campaign in Hungary that allowed customers who collected a certain number of bottle caps to receive different Pepsi-branded gifts. As it turned out, the most popular gift was an illuminating ball. According to the Global Advertising Lawyers Alliance, the demand for the ball was too much for Pepsi, and…
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