IDProductsource, Port St. Lucie, Fla., announced the addition of four staff members. Ryan Modica has been promoted to general manager. “This is a well deserved promotion,” said John Aspinwall, CEO of IDProductsource. “Ryan has been a major contributor to our company’s success for many years.” As general manager, Modica will be responsible for day-to-day operations…
Read MoreGlobal Advertising Spending Expected to Rise to $579B This Year
Media research agency ZenithOptimedia projected global adverting spending to grow 4.6 percent to $579 billion in 2016, an increase from the 3.9 percent growth last year, according to Variety. “Rapid growth from countries that are relatively new to the international advertising market, combined with a resurgence of established…
Read More8 T-shirt Promotions Perfect for Spring
With the weather finally warming up, end-users will be ready to shed their winter layers in favor of lighter T-shirts. Check out these T-shirt promotions for a fresh take on the classic look…
Read MoreLast Chance to Vote! PM Video Battle: AIIA LLC Versus 4imprint
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Which of our alma maters will bust our March Madness brackets?) Last week, AIIA LLC won, and will now battle 4imprint for this week’s video battle. The winner will be decided…
Read MoreNike Reveals 2016 USA Olympic Uniforms
Nike unveiled the 2016 Olympic uniforms this week at its innovation summit in New York City, according to Sports Illustrated. Over the past few months, Nike has worked with athletes and designers to create the optimum jerseys for the 2016 Olympics in Rio…
Read MoreProforma Announces Exclusive Partnership with HomingPIN
Proforma, Cleveland, has announced, a new partnership with HomingPIN, the creator of a global lost property and recovery system, to be the exclusive provider of this proprietary technology in the promotional products industry. “Proforma’s contract with HomingPIN is the latest in several exciting partnerships formed to help Proforma owners provide the newest and most innovative products…
Read MoreHighlights from the 2016 Expo East
The 2016 Expo East was underway in Atlantic City, N.J., this week. We at Promo Marketing spotted everything from costumed leprechauns to fun giveaways. But if you weren’t able to make it this year, don’t worry, we’ve got all the highlights straight from the source. “Expo East continues to be the premier East Coast event,” said…
Read More4 Strategies to Inspire Customer-driven Innovation
In our ever-changing world, there is naturally a lot of talk about innovation and the need to innovate to stay relevant, or even to stay alive. There is less said about how to actually do it. Below are four proven and practical strategies (plus one hidden bonus strategy) to drive continuous innovation that you can…
Read MoreIrish-American Organization Calls St. Paddy’s Day Merch Offensive
Today is St. Patrick’s Day. For many, it’s a day to wear festive green clothing or eat traditional Irish foods to celebrate Irish heritage—whether they’re actually Irish or not. For others, it’s a day to pack the pubs and down countless pints of Guinness. Somewhere, these two worlds merged, as many St. Patrick’s Day items,…
Read MoreBagging Up Success with Promotional Totes
While studying abroad in Europe during my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the…
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