Sterling Cut Glass, Erlanger, Ky., announced the addition of Tessa Trumble as Western territory sales manager. Trumble, who was was recognized as a PPAI Rising Star in 2014, will focus on developing new relationships with key distributors and managing Sterling Cut…
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Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry. If you had the relationship, you were the clients’ resource. Your marketing primarily consisted of sending a catalog…
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Now that West Coast shipping ports are clear of the congestion that plagued them during the last two years, the largest container ship ever to arrive at a North American port has docked at the Port of Los Angeles. According to the Los Angeles…
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With the current boom of 3-D printed materials, products, such as medical materials, toys and tech items, have been created through 3-D printers. Now, according to 3ders.org, a U.K.-based company called Tamicare has begun operations on its first production line of 3-D printed textiles, and plans to mass produce wearable items through its patented Cosyflex…
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Hub Pen Company, Braintree, Mass., announced the addition of industry veteran Ian Brudenell to its team of inside sales executives. Brudenell will represent Hub Pen on the West Coast. “As our product offerings and services continue to expand, the addition of talented sales…
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Carolina Panthers stars, such as Cam Newton and Greg Olson, have been sporting a “Star Wars”-themed Panthers tee. Dapper Ink sold the shirt, which depicts the Panthers’ logo as Chewbacca (aka Purrbacca), and all proceeds went toward the HEARTest Yard, a family…
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Bobbleheads have been a staple of stadium giveaways for a long time. Lately, teams have expanded on the idea of a traditional bobblehead celebrating a player and added themes (like putting players in the “Star Wars” universe). But now it…
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BIC, Clearwater, Fla., has bought a majority stake in Cello Pens, India’s largest manufacturer and distributor of writing instruments. According to Forbes, BIC acquired a 60 percent stake in Cello Pens from the Rathod family for $82 million. In March 2009, BIC had taken a 40 percent stake in six of Cello Pens’ seven entities for…
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Adidas has unveiled the uniforms and apparel collection for the 65th NBA All-Star Game in Toronto, which will be the first NBA All-Star Game to take place outside of the U.S. To celebrate this fact, Adidas incorporated elements indigenous to Canada, Toronto’s cityscape and its basketball history. “To honor this global celebration and pay tribute…
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As seen in movies, such as “Signs,” some people believe that wearing hats made of aluminum foil (aka tinfoil hats) protects them from harmful electromagnetic waves and radiation. While aluminum hats are far from stylish, one company has created designer headwear that protects users’ heads…
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