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  • October 30, 2026 Convergence Corner
    Convergence Corner: Taking a Proactive Approach to Print & Promo
    Katie Katterhenry explains how promo companies can bring ideas to clients, rather...
    Featured News Homepage News 
  • October 30, 2026 Sara Lavenduski
    ASI Power Summit 2026: Day 3 & Conference Wrap-Up
    A motivational keynote address, executive Q&As and industry “Family Feud” rounded out...
    Featured News Homepage News 
  • October 30, 2026 Hannah Rosenberger
    Congressional Candidates’ Promo Spending Tops $20M for Midterms
    An exclusive Counselor analysis reveals which House and Senate candidates are spending...
    Featured News Homepage News 
  • October 30, 2026 Ashley Roberts
    The ‘Brain Hack’ Behind Embellished Print
    Embellished print is engineered to tap into a human’s emotions.
    Featured News Homepage News 
  • October 29, 2026 Sara Lavenduski
    ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship
    Mexican tradition and culture is the heart of tequila brand Clase Azul...
    Featured News Homepage News 
Convergence Corner: Taking a Proactive Approach to Print & Promo

Convergence Corner: Taking a Proactive Approach...

October 30, 2026
ASI Power Summit 2026: Day 3 & Conference Wrap-Up

ASI Power Summit 2026: Day 3...

October 30, 2026
Congressional Candidates’ Promo Spending Tops $20M for Midterms

Congressional Candidates’ Promo Spending Tops $20M...

October 30, 2026
The ‘Brain Hack’ Behind Embellished Print

The ‘Brain Hack’ Behind Embellished Print

October 30, 2026

Wide Variety: Big Opportunities in Wide-Format Printing & Displays

Printers can sell wide-format printing from corporate events to the biggest stages imaginable.

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10 Promo Pros Reveal How They’re Using AI & Automation

With so much talk of “automating this” and “using AI to do that,” a collection of branded merch experts explain how they’re effectively leveraging these tools.

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The Pros & Cons of Synthetic Media

There are pros and cons to synthetic materials and applications where they make sense.

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The Top 3 Challenges in Embroidery

In a special video series, Apparelist and the Melco team are taking on the top embroidery challenges.

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Editor’s Picks: Tasty Food & Beverage Gifts

Show off client branding – and appeal to recipients’ taste buds – with a fun food kit.

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Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog

The additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA product lineup amid increased demand.

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Writing in Style

Color, decoration, feel and branding are integral to creating a successful writing instrument campaign.

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Holiday Direct Mail: Tips To Get a Head Start

How far along is your holiday mail planning? You don’t have to panic, but as the saying goes, if the best time to start was yesterday, the second-best time is today.

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Expand Your Profit on Every Apparel Order

By reviewing pricing, workflow systems and current sales strategies, apparel decorators can identify areas where they can grow their profit without an added headache.

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Promo Insiders: Inside BDA’s Acquisition of Harper + Scott

Jay Deutsch, CEO of Counselor Top 40 distributor BDA, and Harper + Scott co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why the acquisition meant “1+1=3” for both companies, as well as their big aspirations for future growth.

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