Selco has announced the hire of Christine Von de Veld as account manager. Von de Veld is an Oklahoma State University graduate who brings more than 10 years of sales and service experience to the Selco sales team.
Read MorePM Video Battle: PPAI Versus Pop! Promos
It’s PPAI versus Pop! Promos in this week’s Video Battle!
Read MoreWhat Women Want
The secret’s out: Women’s apparel generates big business. According to the NPD Group, a global information company, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, up 4 percent from 2012. That number has caught the attention of industry giant Nike and it’s tailoring its marketing messages accordingly. At press time, Nike launched its #BetterForIt campaign as a way to inspire women trying to reach their personal fitness goals. The company hopes this major advertising spend will turn its $5 billion women’s wear business into a $7 billion business by 2017.
Read MoreMARCO Promotional Products Plans to Donate $26,000 Worth of Promo Items
MARCO Promotional Products, Harrisburg, Pa., will donate $26,000 worth of promotional items this year as part of its Difference Makers program.
Read MoreWhat’s Inside This Year’s (Much Smaller) White House Correspondents Swag Bag
While the swag bag for this year’s White House Correspondents Dinner was full of big-ticket items, it was roughly half the weight of last year’s bag. Here are some of the interesting giveaway items in the bag.
Read MoreNew Square Sport Bottle Offers Unique Design With Photographic Quality Imprint
Norwood by BIC Graphic introduced the Square Sport Bottle, offering a unique design combined with the impact of britePix full-color, photographic
quality imprints.
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I’m Promoting a Competitor … Why Should That Matter to You?
In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.
Read MoreBangladesh Collapse Victims File Class-action Lawsuit Against Country, Three Retailers
One day before the two-year anniversary of the Rana Plaza collapse in Savar, Bangaldesh, two of its victims filed a negligence and wrongful death class-action lawsuit.
Read MoreFIEL Holds First Open House at Mississauga Facility
SAAC Mourns Loss of Wally Morris
The Specialty Advertising Association of California (SAAC) announced a former Sheaffer Pen Company salesman and SAAC volunteer passed away April 18.
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