There are many common keys to success in building a great business and building a great life. Over the next several weeks I will focus on the 11 keys to accomplishing both.
Read More11 Keys to Great Success in Life and Business
Proforma’s Tony Zayas Named Featured Social Media Speaker at AMPlify
Tony Zayas, director of e-commerce solutions and marketing manager for Cleveland-based Proforma, will be a featured speaker at AMPlify, an event addressing the unique challenges associated with customer and employee engagement through social media.
Read MoreCorporate Specialties Expands Client Base
Detroit-based Corporate Specialties has acquired ColorPre Promotions, Manhasset, N.Y. Terms of the deal were not disclosed.
Read MoreNFL Draft Pick Names Heat Printed in Metallic Gold to Honor 50th Super Bowl
For the fourth year in a row, a team of decorators from Stahls’ DFC, Masontown, Pa., heat printed jerseys behind the scenes at last week’s NFL Draft in Chicago.
Read MoreTwo Starline Reps Named Best Multi-line Reps of 2015
Starline announced that Jim Maddox of The Maddox Company, and K.C. Fields of K.C. Fields and Associates Inc. were recently selected as two of the top six multi-line reps by PPB in its salute to the industry’s best multi-line reps.
Read MoreCommunity Spotlight: Attachmentville
Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Bill Banks, director of technology for Attachmentville, Fleetwood, Pa., to learn about the company’s charity work—specifically its involvement with the Greater Berks Food Bank and how Attachmentville uses its customizable lanyards to benefit local charities.
Read MoreShopping Spree: Selling Storefront Retail Items
Whether you’re searching for a specific item or just window-shopping, chances are promotional items in a retail setting have pulled you in.
Read MoreSelco Welcomes Christine Von de Veld as Account Manager
PM Video Battle: PPAI Versus Pop! Promos
It’s PPAI versus Pop! Promos in this week’s Video Battle!
Read MoreWhat Women Want
The secret’s out: Women’s apparel generates big business. According to the NPD Group, a global information company, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, up 4 percent from 2012. That number has caught the attention of industry giant Nike and it’s tailoring its marketing messages accordingly. At press time, Nike launched its #BetterForIt campaign as a way to inspire women trying to reach their personal fitness goals. The company hopes this major advertising spend will turn its $5 billion women’s wear business into a $7 billion business by 2017.
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