It’s a fair question despite all the arguments against it. Distributors ask it privately nearly every day, whether on a forum or by using an industry research tool. Clients do it too. So do suppliers. We should all get, and give, the best price from every transaction.
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The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
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Crown Products, Mobile, Ala., hired Kari Rehder and Mark Goldring as regional sales managers.
Read MoreA grocery/discount store chain with more than 200 locations in the Midwest has agreed to pay a $2 million civil penalty for distributing recalled products, the Consumer Product Safety Commission (CPSC) announced last week. The CPSC alleged that Meijer, Grand Rapids, Mich., knowingly sold and distributed 12 different recalled products.
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BIC Graphic, Clearwater, Fla., announced that britePix full-color imprints are available for more than 440 products, including 20 new items, such as the myCharge products, watches, nail care items keychains and awards.
Read MoreNASCAR drivers have sponsors plastered all over their cars and their uniforms. Professional European soccer and hockey players are covered with ads as well. The NHL may not be next up, but is considering the option.
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JournalBooks gave back to the community by sending local children to camp as well as donating journals to the Circle Camps programs and the local YMCA.
Read MoreIt’s ice buckets versus tote bags in this week’s video battle.
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On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
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In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
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