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  • July 29, 2026 Brendan Menapace
    Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
    The addition illustrates how logo placement is at the heart of college...
    Featured News Homepage News 
  • July 29, 2026 Brendan Menapace
    ASI Show Chicago 2026: Full Recap & All Our Coverage
    The ASI Show Chicago welcomed more than 4,500 industry professionals for networking,...
    Featured News Homepage News 
  • July 29, 2026 Emily Wilson
    Is Your Business Ready for California’s Textile Waste Law?
    California’s landmark extended producer responsibility legislation passed a key deadline earlier this...
    Featured News Homepage News 
  • July 28, 2026 Theresa Hegel
    Counselor 2026 Person of the Year: Randy Carr, World Emblem
    The CEO has driven success by being a bold leader and a...
    Apparel Featured News 
  • July 28, 2026 Tara Lerman
    SanMar Adds Flexfit Headwear to Fall Lineup
    While the top promo supplier has partnered with Flexfit for the last...
    Apparel Featured News 
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

Ohio State’s Jersey Patches Reflect Ad-Heavy...

July 29, 2026
ASI Show Chicago 2026: Full Recap & All Our Coverage

ASI Show Chicago 2026: Full Recap...

July 29, 2026
Is Your Business Ready for California’s Textile Waste Law?

Is Your Business Ready for California’s...

July 29, 2026
Wide-Format Summit: Conditions, Opportunities & the Path Forward

Wide-Format Summit: Conditions, Opportunities & the...

July 29, 2026

6 Tips for Discussing Tariffs With End-Clients

Industry distributors can use these strategies to educate and connect with clients on a complex topic.

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Gill Studios Names Jeff Furminger President & CEO

The industry veteran will take over for Jamie Fain following his retirement on May 1.

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Why Premium Sunscreen Is the Summer’s Hottest Sales Opportunity

This summer sales season, it’s all about SPF. Heat up your sales numbers by presenting your clients premium sunscreen products.

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From Strangers to Customers: The Friendship Principle in Sales

May 7, 2025May 7, 2025 Bob Saunders

Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.

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Managementbob saunders, Management

Starline Partners With Drinkware Maker Symglass

The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free products, which are made from renewable plant-based materials, to the promo space.

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S&S Activewear Partners With vineyard vines & Marmot

The Counselor Top 40 supplier said the moves deepen its portfolio of name brand apparel offerings.

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How Randy Carr & World Emblem Are Mitigating the Impact of Tariffs

The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.

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Culture: Driver of Success or Failure

A number of studies have shown a positive relationship between culture and performance. Let’s explore important tips to help build the great culture that drives the success we desire.

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Why Do Clients Choose Who They Choose?

My competitor failed to understand what our client was saying. He missed hearing “why clients choose who they choose.”

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Sales Compensation Survey: The Latest Trends in Rep Commission & Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in benefits.

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