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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

The Power of Commemorative Tickets: Your Ticket to Sales Success

Step right up, we’ve got your golden ticket to promo sales. Find out everything you need to know to sell commemorative metal tickets: a unique, premium product that’s made in the USA and will last a lifetime.

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2025 Counselor State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

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Trump Ends ‘De Minimis’ Exemption With Executive Order

The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of its DTF printers.

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Direct Mail Testing Made Easy: Smart Experiments for Bigger Results

Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?

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Feeling Overwhelmed? Hit Pause & Simplify

July 30, 2025July 30, 2025 Bill Prettyman

Simplicity is always within reach. You just have to know how to reset. Let’s walk through a process I use when things start to get a little too noisy.

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Homepage News, Uncategorized

Serious Business: Understanding Business Forms

Business forms are a reliable source of sales if you can commit to doing it right.

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Tariffs & Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.

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ASI Chicago 2025: Product Showcase Winners

Explore the standout promotional items that distributors voted on as the winners of ASI Chicago’s Product Showcase.

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