Prime Line, Bridgeport, Conn., has completed its integration of supplier Points of Light, which it acquired in late April. Therefore, Prime Line now can accept orders and inquires for Points of Light, which has completed its move from Fairfield, N.J.
Read MoreHALO Acquires Chesapeake Business Solutions
HALO Branded Solutions, Sterling, Ill., has acquired distributor Chesapeake Business Solutions, Hanover, Md. Terms of the deal were not disclosed.
Read MoreRebuilding an Attitude
Those of you who know me know that I’m an avid follower of a number of sports, and a big fan of my daughters as they’ve played volleyball and softball over the years. There’s a lesson one team learned recently that we can all take and apply individually–or to a work team, if we have one.
Read MoreJaclyn Claude Joins Chocolate Inn/Taylor & Grant
Chocolate Inn/Taylor & Grant recently announced Jaclyn Claude as its new customer service/inside sales representative for the Midwest.
Read MoreFinding Direction
Decoration methods in the promotional industry are ever-expanding. You already know the top two decoration options for apparel and accessories—embroidery and screen printing—but rhinestones and dye sublimation both have loyal followings as well. Decorators always are exploring different ways to apply these imprint favorites, coming up with creative ways to get the most out of the item’s decoration. This exploration can create a lot of choices for you and your clients, the biggest of which being indirect or direct decoration.
Read MoreMy Best Promotion
Self-promotion is often an afterthought for promotional distributors. You are so busy running around promoting your clients’ brands that you forget about promoting your own. Grandee Ann Ray, president/CEO of Grand Ideas Inc., Charleston, S.C., shared a self-promotion she did to promote her promotional business and support a local eco-friendly nonprofit.
Read MorePM Video Battle: Raining Rose’s Lip Balm Pointers Versus HALO’s Laser Effects and Jumbo Jets
It’s two new combatants in this week’s video battle. The plan? To finally decide what wins in a fight: laser beams or a tube of lip balm.
Read MoreLogomark Founder Announces MyLogomark Marketing Hub Software Suite
Logomark today announced the launch of its proprietary marketing software suite, MyLogomark Marketing Hub—a simple and intuitive portal allowing promotional product distributors to create custom catalogs, all marketing material, custom packaging and tools to create cross-media marketing campaigns.
Read MoreThe Ol’ College Try
There are lots of reasons you should be selling into the education market—more than 100,000, actually. That’s the total number of schools in the U.S., according to the U.S. Department of Education’s 2013 report, each with promotional needs ranging from branded stationery to pep rally giveaways to school store merchandise.
Read MoreFielding Success
Promotional giveaways are a big part of a professional sports team’s strategy to increase attendance. But what are these teams looking for in a giveaway? We spoke with Scott Brandreth, director of merchandising for the Philadelphia Phillies, who offered some big-league insight into the team’s promotional giveaway approach.
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