America is a nation of drivers. There are more than 254 million cars in the country, more than 196 million people with driver’s licenses, and nearly four million miles of road. What do all those numbers add up to?
Read MoreRuling the Road
Supplier Excellence Awards Voting Ends Tomorrow
There is still time to vote in the 2014 Supplier Excellence Awards, the industry’s top honors as decided by the professionals who know best: promotional product distributors.
Read MoreJetline Promotes Employee to VP of Customer Service Operations
Jetline, Gaffney, S.C., announced that Kathy Lynch has been promoted to its vice president of customer service operation. She will be responsible for overseeing several departments, including order processing, customer service and inside sales.
Read MoreDelta Apparel Consolidates Tee Production in Honduras
Delta Apparel, Greenville, S.C., announced its intent to consolidate fabric production for basic, blank T-shirts at its Ceiba Textiles facility in Honduras, which, in turn will lower costs for those tees.
Read MoreRymax Marketing Services Developed Event for Florida Casino’s VIPs
The Seminole Hard Rock Hotel and Casino, Hollywood, Fla., hired Rymax Marketing Services, Pine Brook, N.J., to create a high-end, unique and rewarding experience for its VIP players.
The Friday event attracted about 800 attendees, who were invited as a result of their mid- to high-tier status at the casino. Each attendee could choose among a selection of 20 Sentry Safes, which each contained a similarly priced gift inside or a higher priced prize from brands like Beats by Dre, Michael Kors, Samsung and Tag Heuer.
The next night high-end level players were invited back to “Crack the Vault.” Each received a preprinted card with an imbedded code and choose one of 10 safe to try to open. If the code unlocked the safe, the player won the contents, which was merchandise totaling $2,000 in eight of the safes and $5,000 cash in the remaining two. Those who did not “Crack the Vault” received $200 in free play.
“Overall, this event was very well received and everyone involved had a great time,” said Paul Gordon, Rymax’s vice president of sales. “We’re especially proud because its success serves as an excellent example of the type of events Rymax is capable of putting together for our clients. We work strategically with both the program and the venue in order to create something that appeals to the target audience on a multitude of levels by using on-trend, innovative ideas and aspirational rewards that will keep these VIP players coming back,” he added.
For more information, visit www.rymaxinc.com.
Read MoreWhat Will It Take to Get to Amazing?
Many promotional products professionals are really getting beat up on price and see the industry’s products becoming commodities. Many people tell me that their customers are demanding them to match or beat impossibly low prices. What is happening out there?
Read MoreEnnis Signs Asset Purchase Agreement for Sovereign Business Forms Plants
Ennis Inc., Midlothian, Texas, announced that two of its subsidiary companies have entered into a definitive agreement to acquire substantially all of the assets of Sovereign Business Forms Inc. and five related entities.
Read MorePPAI Announces 2015 Board Officers
Promotional Products Association International (PPAI) recently announced the 2015 PPAI Board of Directors officers: Rick Brenner, MAS, chair of the board; Tom Goos, chair-elect of the board; Bruce Perryman, MAS+, vice chair, financial services; and Mark Jenkins, MAS+, immediate past chair. The new board officers will begin their terms immediately following PPAI Expo 2015.
Read MoreAlstyle Expanded Distribution Centers
Alstyle Apparel & Activewear announced that it has expanded to include two more distribution shipping points.
Read MoreLeed’s Unveils New Items for Summer
Leed’s, New Kensington, Pa., recently introduced several new products for summer. The 35 items, spanning a range of categories and price points, include products from popular brands such as High Sierra and Hunt Valley, as well as the Game Day Collection for sports fans.
Read More