Hub Pen Announces Two New Hires

Hub Pen Company, Braintree, Mass., added two new members to its team recently, hiring Colleen Bibby as a customer service representative and Bridget Rau as a sales support representative.

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The Battle for a Safer Bangladesh Goes On

In the year since the devastating factory collapse in Bangladesh killed more than 1,100 workers, efforts have been continuing to improve safety in the country’s garment industry. Although progress has undoubtedly been made, two recent reports highlight how divisions within and among some major brands may be hampering efforts to prevent another catastrophic collapse or fire.

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The Platinum Rule

Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”

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