This week’s video battle pits current champion Bag Makers against a springtime snowball fight for the ages, courtesy of ePromos.
Read MoreRiver’s End Announces New Leadership and Capital Investment
River’s End Trading Company has announced the appointment of John Maher as CEO and a capital investment from GCI, a leading private equity firm. Financial terms were not released.
Read MoreWinners of iPROMOTEu’s DunkFest 2014 Announced
iPROMOTEu announced that with the winner of DunkFest 2014 was Kim Gasparini of Numo, an industry supplier. Rob Consenza, an iPROMOTEu employee, came in second. Mary Ellen Harden of industry supplier Wall Street Greetings took third place.
Read MoreThe Anatomy of Emotional Marketing
You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
Read MoreWithout People, Brands Have No Meaning
Brands are built over time but can be destroyed in an instant. This is why is it critically important to realize that branding is all about people. And it begins at the inside of an organization.
Read MoreKidding Around
Even casual fans of The Simpsons will recognize it as Helen Lovejoy’s catchphrase—one of many quotes from the show to work its way into the vernacular and launch a thousand Internet memes—but in the promotional industry, “Won’t somebody please think of the children?” is more than just fun and games. It’s smart business.
Read MoreSunny with a Chance of Event Marketing
Event marketing season (spring and summer) is approaching, which means there’s no better time to brush up on your outdoor event skills than right now. From 5ks and fun runs to tailgating and branded beach incentives, we’ve got the tips you need to keep your clients having fun in the sun.
Read MoreBIC Graphic Introduces NUVO by Triumph Calendars
BIC Graphic, Clearwater, Fla., recently introduced NUVO by Triumph Calendars, a line of cutting edge, interactive calendars. While calendars are tried-and-true promotional products, there is a whole new generation of end-users accustomed to using computers and smartphones to keep track of dates and appointments.
Read MoreGoldstar to Offer Expanded Imprint Areas for Writing Instruments
Goldstar, San Diego, recently announced it will expand imprint areas for several of its writing instruments. The expansion provides new, larger standard imprint areas on some of the supplier’s most popular metal pens and adds LaserMax, which increases overall imprint size by up to 350 percent.
Read MoreOut of Network
Promo Marketing had certain expectations when interviewing sources for the health care feature: We’d hear about hospitals and sunscreen, mostly. While we did hear about those, we learned something new: Health care promotions no longer revolve around health care companies or products. The most successful wellness-related promotions were ones for companies outside of the health care market that used items not typically seen at hospitals and health centers. Here’s how to tackle the health care market from the outside.
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