Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.
Read MorePractice Makes Profits
BDA Partners With the National Women’s Soccer League
The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.
Read MoreThe October 2024 Print & Promo Marketing Digital Edition Is Live
In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.
Read MoreThe Triumphant Return of Physical Catalogs
Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.
Read MoreGatorade & Adobe Team Up for AI-Generated Custom Water Bottles
It’s an interesting look into how AI could potentially be used in the promo industry.
Read MorePromotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing
The lighters were given out at retail locations and cigar lounges from 2022 to 2024.
Read MoreASI Power Summit 2024: Lessons Learned From Top Industry Leaders
Top promo executives weighed in on adapting to change and leadership challenges.
Read MoreFluid Branding & Haute Combine To Form Brand Revolution
The two firms will now operate globally as a multi-faceted branding solutions provider.
Read MoreHow to Guarantee an Income Stream for Months and Years to Come
Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.
Read MoreVictor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products
James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, looking to cash in on the prospect’s hype. Instead, he’s found himself in a legal battle with the Spurs star.
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