CounterPoint recently hired Ira Rubin as its newest product specialist for their sales team. “Ira has a strong work ethic and a multitude of sales experience,” said Laura Martinez, sales manager for CounterPoint. “I know he will be a great asset to our team and the customers he serves.”
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In one week, the Major League Baseball All-Star break will be upon us. Since we’re just beyond the mid-point of 2013, it’s time to think about your own All-Star break.
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This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
Read MoreThe Brand Activation Association (BAA), New York, announced the creation of the Licensing Council to better inform and educate the industry about the use of licensing as a powerful marketing discipline and brand activation strategy.
Read MoreThe Vernon Company announced the retirement of two of its corporate officers and subsequent promotion of internal staff. Dan Stevenson, executive vice president, is retiring from the company after 31 years of service, and Jeff Burnett, vice president of marketing, is retiring after 24 years with the company.
Read MoreThe Promo Marketing offices will be closed on Thursday, July 4 and Friday, July 5 in observance of Independence Day. We will be back in the office on Monday, July 8 and will resume our normal newsletter schedule then. Have a safe and happy 4th of July!
Read MorePromotional products retailer 4imprint has launched a new online Outlet Store featuring Steal a Deal, a service that allows buyers to make offers on selected clearance products, and receive counter-offers or accepted bids in real-time.
Read MoreLeed’s, a leading supplier in the industry and member of Polyconcept North America headquartered in New Kensington, Pa., announced the addition of Thule to its prestigious line of branded products.
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Hub Pen Company, Braintree, Mass., announced that it has hired Melissa Bettua as sales support assistant.
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