SAAC Hosts Dodgers-Giants Networking Event

The Specialty Advertising Association of California recently hosted a Dodgers-Giants baseball game for its members. The event was sold out, SAAC members and their families packing the 100 loge section of the stadium, which is mid-level along the first-base line. Nancy Phillips, executive director for SAAC, said …

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Is a Lucrative Niche in Your Future?

When I first started selling promotional products, I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.

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